Starting from 6 December 2024, Motta lights up with magic Piazza della Scala with “Taste meets Milan and the stars”, elegant Christmas tree kept in a delicate boule de neige.

Taste meets Milan and the stars. Motta, premium brand of Bauli Group which recently inaugurated the new course signed by Chef Bruno Barbieri, brings to Milan his starry touch with a elegant Christmas tree in Piazza della Scala created in collaboration with Next Different. Kept inside a refined boule de neige, the tree lights up the city center with one spectacular alternation of lightsthat shine on decorations in shades of distinctive blue and brilliant gold.

Today, 6 dicembre 2024, the Motta Christmas Tree was inaugurated with a special evening hosted by Natasha Stefanenko at the presence of Michele Bauli, President of the Bauli Group, of Martina Riva, Sports Councilor, Tourism and Youth Policies of the Municipality of Milan, and of Chef Bruno Barbieri which, combining tradition and innovation, simplicity and refined ingredients, has renewed the entire collection of the brand.
One unique and engaging show accompanied the lighting of the Motta Tree : the brand has in fact given the public of Piazza della Scala a gift a visual and sensorial experience with an extraordinary performance by pian skywho released the evocative song “Golden Hour”, protagonist of the Motta campaign, followed by notes more evocative of Christmas melodies.

“The history of Motta began in 1919 on the initiative of Angelo Motta in Milan, and with an eye always turned to the future, it is precisely here that we return today to strengthen the bond with the city”,comments Michele Bauli, President of the Bauli Group. “We would like to thank the Municipality of Milan for giving us the opportunity to contribute, through this Tree in Piazza della Scala, to the valorisation of such an important moment as Christmas”.

Starting from 8 December 2024 and until 6 January 2025 the spectacular installation of the Motta Christmas Tree will come alive every day for passers-by: the public will have the opportunity not only to be surprised by the tasting of the Motta line signed by Chef Bruno Barbieri, but also to win one of the products from the new range.

Furthermore, for the entire month of December the Bauli Group through a domination which uses analog and digital solutions, dyes the San Babila stop of the M4 metro and Piazza Gae Aulenti in the iconic Motta blue. The result is an immersive and engaging user experience that takes the audience into a journey into the magic of Christmas and the unique taste of Motta,consolidating the bond that unites the brand to the city of Milan. The initiative is part of one Mediamond OOH campaign carried out in collaboration with the OMG media centre which points to strengthen the visual identity of the brand through strategic positioning in some of the most significant and transit places in the Lombardy capital.

Credits

Next Different – Creative agency and production
General Manager – Luca Cavalli
Commercial Director – Benedetta Arlati
Chief Creative Officer – Francesco Epifani
Account Director – Andrea Casneda
Head of event – Marcello Boromei
Executive Creative Director – Simone Cristiani
Creative Director – Federica Rebuzzini
Event Manager – Roberto Guazzoni
Account Manager – Silvia Pastori
Art Director – Jessica Camisasca
Copywriter – Mattia Poloni
Graphic Designer – Leonardo D’isidoro

PHD-Omnicom Media Group-Media Center
General Manager – Paola Aureli
Client Business Director – Anna Venturini
Digital Lead – Matteo Zelger
Communication Manager – Gianluca D’Amico
Senior Planner – Martina De Carlo
OOH Manager – Alessandra Tomasina

Freeda Platform – Social Marketing Agency
Pm Lead & Marketing Coordinator – Francesca Guido
Senior Project Manager – Bianca Redaelli
Creative strategist supervisor – Greta Abbondanti
Creative strategist – Barbara Lattanzi
Head of Production – Linda Aliberto
Senior Art Director – Paola Massarenti
Senior Creative – Giulia Peresso
Graphic – Luca Bardi
Social Media & Community Manager – Marialucia Avallone

Noesis Group – PR and Influencer Marketing
CEO – Antonella Romano
Consumer BU Director – Alessia Rebaudo
Corporate BU Director – Jona Leka
Executive Creative Director – Daniela Agoletti, Antonio Bellini
Influencer Marketing Account Director – Federica Silva
Influencer Marketing Account Manager – Francesco Palmerini
PR Account Director – Cristina Gavirati
PR Senior Account Executive – Camila Konstantinou
PR Senior Account Executive – Serena Samuelian

Motta
Since its foundation in 1919 in Milan, on the initiative of Angelo Motta, the Motta brand has stood out for its ability to create and innovate in the confectionery sector thanks to a wealth of knowledge and technical skills of the highest level. Motta is today the premium brand of the Bauli Group and includes a range of products for special occasions and for daily consumption designed by Chef Bruno Barbieri.

Noesis Press Office Tel 02-8310511
Mail: bauli@noesis.net