A story of work,
values and remarkable growth.

Enjoy a behind-the-scenes visit to our factories,
to see how we make the iconic products
that we have been bringing to Italian homes for 100 years.
Learn more

100 years of Goodness Creation

The world has changed a great deal over the last century, but our attention to your well-being and the passion we put in our products will never change.

MISSION, VISION AND VALUES

MIS
SION

VISI
ON

OUR ICONIC PORTFOLIO OF BRANDS CREATES JOYFUL AND DELICIOUS MOMENTS FOR CONSUMERS EVERYWHERE, ONE TASTY BITE AT A TIME.

INSPIRED BY A CENTENARY TRADITION OF ITALIAN QUALITY, OUR BRANDS CREATE DELICIOUS SOLUTIONS TO THE NEEDS AND WANTS OF CONSUMERS AND CUSTOMERS WORLDWIDE.

GOODNESS

WE MAKE DELICIOUS, HIGH-QUALITY PRODUCTS.

PASSION

WE AIM TO WIN IN THE MARKET, WITH CUSTOMERS & CONSUMERS.

COLLABORATION

WE PLAY, WIN, AND LEARN AS ONE INTEGRATED TEAM.

COURAGE

WE DREAM BIG, INNOVATE, AND DELIVER ON OUR PROMISES.

CARE

WE TAKE CARE OF OUR PEOPLE AND OUR PLANET.

INTEGRITY

WE TAKE THE HIGH ROAD IN EVERYTHING WE DO.

Our History

100 years of Goodness Creation

  1. Ruggero Bauli opens a small artisan bakery in Verona which became known for its traditional pandoro recipe.

  2. The company’s activity continues to develop with the launch of industrial production.

  3. Bauli enters the market of baked goods for daily use with its new line of croissants.

  4. 100 years of Goodness Creation, our identity is that of a group led by tradition and focused on innovation and the future.

Bauli and the environment.

We care about the future of our Planet.

We implement a green supply-chain

We work for solutions for sustainable packaging

We strive to reduce water use

Our figures

Over the years the Bauli Group has been able to uniquely combine the strength of its tradition with significant economic growth

€634

million in sales in 2022-2023

30

million in industrial investment

20%

of total turnover comes from exports

7

production plants worldwide

Our brands

Bauli in the World

We are market leaders in the production of festive desserts and treats as well as a wide range of baked goods that our customers can enjoy throughout the day.

Connect with us

  • Mediaset

    📺 Bauli’s art of baking comes to @‌Mediaset. The program X-Style, airing Tuesdays on Italy’s Canale 5, recounted the story and values that inspire our work every day: creating extraordinary goodness while also supporting Verona, the city where we got our start.

    Like a “treasure chest”, Bauli is a company that holds extraordinary memories, a century-long history and a unique entrepreneurial experience.

  • Christmas

    ✨For Bauli Group, Christmas is a time of joy and sharing that comes around every year. And once again this year, we’ve decided to celebrate it in the city where we were born and have grown up, Verona, with a Christmas lunch for all our employees in Italy and our overseas branches. The event was an important opportunity to strengthen our sense of belonging to the Group, giving us all the chance to get together and share the magic of Christmas. 🎄

  • Bauli Group wins the 2023 Assochange Award!

    Bauli Group wins the 2023 Assochange Award!

    We’re proud to have been recognized by @‌Assochange, the Italian Association of Change Management, for having initiated a process of cultural change aimed at supporting the implementation of a new and ambitious strategy focused on the development of new product categories, sales channels and geographical markets. It’s a three-way expansion that will lead the Group into a future increasingly focused on value creation.

Would you like to know more?

Contact us

Send us your questions about the Bauli Group.

Working for Bauli

We provide our employees with a stimulating work environment based on solid values.