VISION, MISSION AND VALUES MISSION VISION OUR ICONIC PORTFOLIO OF BRANDS CREATES JOYFUL AND DELICIOUS MOMENTS FOR CONSUMERS EVERYWHERE, ONE TASTY BITE AT A TIME. INSPIRED BY A CENTENARY TRADITION OF ITALIAN QUALITY, OUR BRANDS CREATE DELICIOUS SOLUTIONS TO THE NEEDS AND WANTS OF CONSUMERS AND CUSTOMERS WORLDWIDE. GOODNESS WE CREATE DELICIOUSHIGH QUALITY PRODUCTS For over a century, we have been exploring and seeking goodness in everything we do. It’s the secret of our pastry art, which characterizes all our products. A promise of irresistible taste, the utmost attention to quality, safety, continuous drive for innovation, search for new recipes and distinctive style. Our goodness is constantly evolving. PASSION WE WANT TO CONQUER THE MARKET,CUSTOMERS AND CONSUMERS Passion is our first ingredient. It defines our innovative business vision, the drive to compete successfully in a global market and the determination to give our all for our brands, our people and the values we believe in. We go beyond rationality, we put our heart into it. COLLABORATION WE KNOW THAT TOGETHERWE ARE WORTH MORE Collaboration is our strength. Feeling good together is the prerequisite to achieve our goals. We have inherited the sense of a large family, we leverage each other’s skills and synergies between teams and people in every area of our business. There are no barriers, there is trust, listening, continuous feedback and the desire to work towards a common goal. COURAGE WE DREAM BIG, WE INNOVATEAND WE KEEP OUR PROMISES Our founder Ruggero Bauli crossed the ocean in search of a dream: his courage has always inspired us. We are visionaries, we embrace innovative ideas and, most of all, we are fully committed to facing the risks necessary to make them come true. We are fast and love challenges, without ever losing sight of our reference points. CARE WE TAKE CARE OF PEOPLEAND OUR PLANET We care about the physical, social and psychological well-being of our people, we promote respect for equal opportunities and fair treatment of all those who work with us. We care about our planet and are committed to reducing the environmental impact of our activities to zero. This is why we share a sustainability plan with our stakeholders aimed at creating a better tomorrow. INTEGRITY WE ALWAYS CHOOSETHE BEST WAY Integrity guides us in every aspect of our business.We act with responsibility, ethics and transparency towards all stakeholders. We believe that our #bauliness is enriched by diversity and strengthened by inclusion: it’s the representation of the uniqueness of our current and future collaborators. We feel free to express our identity and our potential. Would you like to know more? Who we are A company that represents the perfect balance between tradition and innovation. Learn more Our figures We combine economic growth with safeguarding our traditional identity. Learn more