BAULI GROUP STRENGTHENS ITS MANAGEMENT TEAM

New appointments in marketing and sales: joining the company are Luca Casaura as new Chief Marketing Officer and Stanislao Marrazzo and Andrea Negro as, respectively, new Chief Commercial Officer International and Italy

Verona, November 9, 2023 – Bauli Group strengthens its senior management team. Following the arrival of new CEO Fabio Di Giammarco, the company announces three major appointments: Luca Casaura as new Group Chief Marketing Officer and Stanislao Marrazzo and Andrea Negro as, respectively, Chief Commercial Officer International and Chief Commercial Officer Italy.

These three new appointments testify to Bauli Group’s major new expansion drive both in Italy and worldwide. In more detail, Marrazzo’s arrival launches the new “International” Business Unit, in line with the strategy adopted by the Group that focuses increasingly on growth in foreign markets.

Reporting directly to CEO Di Giammarco, the three managers – Casaura with responsibility for marketing strategy, Marrazzo for business development in foreign markets, and Negro in Italy – will have the mission of strengthening the Group’s growth in Italy and on international markets by promoting the value of the leading confectionery brand’s various product lines, from special occasions to everyday consumption and the health & wellbeing segment that specialises in health-related and free-from products.

“We are proud to welcome professionals of this calibre. Casaura, Marrazzo and Negro join an experienced and talented team that will now embark on a programme to grow our Group’s business in new product categories, new sales channels and new geographical areas. With their arrival, we have a put in place a high-profile management team, with proven experience in driving revenue growth and increasing market share at companies of the highest standing. This expertise will be extremely valuable in defining the strategies that will shape the future of the Bauli Group,” said Fabio Di Giammarco, Bauli Group CEO.

Casaura has a long career in marketing and communication at an international level. After a period with Unilever Italy, he held posts of increasing importance in Danone Group in France and Canada before becoming Danone Italy Marketing Vice President and Activia Global VP Marketing. From 2015, he worked in Costa Crociere as Senior Vice President Global and Strategic Marketing. Before moving to Bauli Group, he was Head of Brand and Advertising at Vodafone and Consumer and SMB Marketing Director at TIM.

Marrazzo has a long career in sales at international level. He began in companies including GNV, Maersk and Kuehne+Nagel, holding positions of increasing responsibility. He then moved to the food industry and De Cecco USA, where he was promoted to Country Sales Manager. Before joining Bauli Group, he was also Vice President of De Nigris USA.

Negro has over twenty years’ experience in the food and trade sectors. He began his career as Grocery and Beverage Buyer in Carrefour and Esselunga, before moving to Danone Group, where he held the post of Modern Trade Manager. He has also worked as Head of Open Market Channel at NOKIA and as Commercial Director in leading food industry companies such as Lactalis Nestlé Prodotti Freschi Italia, Carlsberg Italia and Unichips Spa.